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Job Posting - Digital Marketing Strategist

GIST: Yarn & Fiber is an online weaving yarn shop dedicated to providing beautiful + unusual weaving supplies to delight and inspire a growing community of makers and weavers.

We’re looking for an experienced eCommerce wiz to develop and implement a digital advertising strategy that will drive new traffic and convert existing audiences more effectively. You’ll have lots of great content to work with in your funnels - we produce a popular weekly podcast in this niche and have a beautiful blog with content submitted by our customer community.

This is a remote Consultant position starting at 6-8 hours per week, with opportunity to grow into an expanded role. You’re a great fit for this gig if you have proven experience with Pinterest advertising, and you want to put your skills to good use at a woman-owned company dedicated to supporting ethical and sustainable textile manufacturing. You can read a bit about our team of 3 here

The role:

  • Develop and implement social acquisition strategies on Pinterest and Instagram to achieve revenue, CPA, and ROAS goals
  • Development and implement strategies to grow our podcast audience
  • Manage automated email marketing strategy to drive retention, revenue, and increased customer LTV

The ideal candidate will have:

  • 2+ years of experience in digital strategy and eCommerce, ideally managing for several different clients
  • Proven experience driving and converting paid traffic through Pinterest (experience running paid advertising on Pinterest is a requirement)
  • Proven experience managing and optimizing automated email marketing flows (preferably with Klaviyo)
  • A good visual sense and the ability to work with brand assets to create advertising creative
  • Experience with digital advertising in the creative/maker/craft space is preferred by not required

To apply, please send a resume and cover letter to gistyarnjobs@gmail.com. In your cover letter, please share your experience, why you’re interested in this role, and salary expectations. Applications accepted on a rolling basis until the position is filled.